Printed from : The Leisure Media Co Ltd
Funxtion seeks to put fun back in fitness with super-size 'smartphone'

A striking, larger than life-size display in the shape of a smartphone, FunXtion Interactive has been designed to make fitness fun.

It can be set up in exercise rooms and offers a range of applications. Using a wristband, customers can automatically log in to the ‘smartphone’ – the FunXtion Experience Station – to track their fitness progress. It also offers a virtual trainer, programmes for workouts and virtual classes.

Fun elements such as leader boards enable users to compare their performance with others. A complementary app can be installed on customers’ normal smartphones.

Dutch company Funxtion, founded by Ernst de Neef and Mendel Witzenhausen, is now seeking to roll the device out globally, having launched it to the international market for the first time at FIBO.


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